![]() Part of the company’s strategy is to push up into the audiophile market, including an eye-wateringly expensive hi-res music player. “What’s the point of that? Where’s our brand image?” Mr. He was appalled at how many were $10 headphones sold for minimal profit at grocery stores. ![]() The WSJ reports that when Ichiro Takagi took over the company’s audio business, he was alarmed to find that while Sony was the global leader in headphones, that was in large part due to low-end products. Sony is looking to boost its share of the premium headphone market, going up against market leaders Bose and Beats …
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